
This makes it the perfect platform for brands to monitor and engage with their audiences.Įngagement, of course, is critical as consumers’ trust in brands has declined by half since 2014. Reddit users “upvote” or downvote on the conversations and comments they like, generating awareness and providing a powerful gauge around consumer perception -and, offering social proof. And anyone can create one ( within reason) about anything. Reddit ranks as the 18th most visited site in the world and is organized by topic into “subreddits.” Subreddits are user-created boards that cover an infinite number of subjects. This beverage brand would do well to capture this conversation and get active on there, creating a relevant subreddit as a conversation hub to help turn this thinking around.īut first things first – what is a subreddit? 1. When we explore what their consumers are saying on Reddit, we see they are making comparisons between this top beverage company and another big name in the industry, favoring the latter for a whole host of detailed reasons. Twitter is first, with Tumblr and Reddit following. Below, we can see where a top beverage brand is trending in the social atmosphere.
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The example that follows illustrates why understanding how to create a subreddit is so important. With the right consumer intelligence, and once you know how to create a subreddit, you can effectively target people using this conversational and engaging app. Reddit is catching up to the other top social sites. shoppers tell others about a negative experience they’ve had with a company – on social media channels, Reddit chief among them. 87% of brands use social media to promote themselves.Reddit ranks as the 18 th most visited site in the world.Promotion, engagement and growth tacticsĪnd knowing how to create a subreddit will have you on the cutting edge of social media marketing, which important because:.We’ll explore how to do that and more, including: With 330 million active daily users, becoming active there is essential, and knowing how to create a subreddit is as well! When it comes to social media, everyone seems to be on Instagram or Facebook.
