A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design. This essential book explains the processes behind creating and designing type. One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. lessĪn indispensable new guide for developing and designing typefaces Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms, The New Typography remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century. The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's Toward a New Architecture has long held among architects. Sketchbook pages reveal the designers’ creative processes across diverse briefs, concepts, languages and alphabets, from Roman to Cyrillic to Arabic.Īimed at all those who engage creatively with type, whether by hand or on screen, this rich compendium of typographic ideas stresses the importance of typographic thinking at a time when reading habits are evolving, while celebrating the varied and innovative ways that designers practise this time-honoured craft.Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age.
Arranged alphabetically by name, the world’s most exciting designers and typographers, including Philippe Apeloig, Ed Benguiat, Hoefler Type Foundry, Henrik Kubel, Toshi Omagari and Francesco Zorzi, present a staggering range of unique and exciting ways to communicate through letters and words. This show-all tour through leading graphic designers’ personal sketchbooks reveals the creative processes behind the creation of typefaces, word-images and logos. From type designers to expressive illustrators, each graphic designer has his or her own way of crafting or applying typefaces. Typography can embrace functions beyond the purely communicative.
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